Tuesday, January 30, 2007

Bravo, Food and Wine Attempt to Unspill Milk

We bet that look from judge Gail Simmons was seen a lot around the Food & Wine and Bravo offices yesterday, after someone posted an article on Food & Wine's website purporting to profile the winner of this season of Top Chef.

Food & Wine is now churning fast in an attempt to turn spilt milk into whipped cream, releasing this statement on its website:
Top Chef, Season Two
Yesterday, an intrepid reality tv fan found a Top Chef story on Food & Wine's server. Food & Wine prepared profiles of both Top Chef finalists in advance of the last episode so that we had a story on the winner ready to publish immediately after the season finale. Now for everyone to see, here are profiles of both finalists, Marcel and Ilan. Watch Top Chef on Wednesday, January 31 at 10PM EST to find out the real winner.
Uh-huh. As even the most credulous drag queen of our acquaintance once pronounced, "Sho' thang, Shuga'." If you want a more detailed description of the whole sordid mess, turn to our pals at Eater LA. But don't say you weren't warned. Proceed at peril to your hard-won innocence.


Aunt Shelly said...

You know, they're really trying to make it sound like the spoiler was found by someone who was 'up to no good'.

This is how I found the link:

Did a web search on Elia.
One of the first non-Bravo sites to come up was a recipe for a pasta and pea dish that Elia and Sam submitted to Food & Wine.
Clicked on the link, thought it would be cool if other cheftestants had submitted recipes, and did a search for one of the two finalists (I'll spare you which one, you can check the original spoilers thread at TWOP if you want to see how it all went down).

What was the second link? The article in question.

This was not found due to snooping, but a genuinely innocuous web search for recipes on their own site.

Melanie said...

Big surprise, isn't it, that the person most quoted in the profile of the other finalist (that wasn't prematurely published yesterday), other than himself, is Gail Simmons of Food & Wine/Top Chef. I'll bet she was a busy girl yesterday.

hughman said...

i'm guessing a Food and Wine employee is getting their head shaved today.

Anonymous said...

Just when you think it can't get any worse or sleazier....it does! Is this season over yet?

PeachPie said...

I doubt the F & W employee will be fired.

Viewers would have had to actually CARED about who the winner was in order for it to be upsetting to find out in advance.


Anonymous said...

please don't let it be true. let's all cross our fingers and hope the result changes over night.